How to Drive More Summer Bookings for Your Property Rental

Summer is the peak season for short term rentalss, with travellers looking for the perfect getaway to enjoy the sun, sand, and relaxation. As a property owner, you need to capitalise on this high-demand season and ensure that your short term rentals stands out among the competition. Here are six effective strategies to drive more summer bookings for your short term rentals.

1. Make Your Listing Perfect for the Summer

Your short term rental should evoke the spirit of summer in every aspect, from the images you use to the amenities you offer. Start by taking high-quality photos that showcase your property in a warm and inviting light. Highlight outdoor spaces, such as patios, balconies, or gardens, where guests can enjoy the summer weather. In your listing description, emphasise any summer-specific amenities, such as air conditioning, BBQ grills, or swimming pools. You should also consider investing in summer-friendly upgrades, like installing ceiling fans or providing beach equipment for your guests.

2. Ensure Your Listings Aren’t Missing Crucial Information

A well-written and informative listing is key to attracting potential guests. Make sure to provide all the necessary details about your property, including the number of bedrooms and bathrooms, the type of beds, and the maximum occupancy. Include information about the surrounding area, nearby attractions, and transportation options. Be transparent about your pricing, fees, and cancellation policies. This will help you avoid potential misunderstandings and negative reviews from guests who feel misled or misinformed.

3. Diversify Your Listing Options

Don’t limit your short term rentals to just one platform. Instead, diversify your listing options by advertising on multiple booking websites like Airbnb, Booking.com, and VRBO. This will increase your property’s visibility and help you reach a wider audience. Additionally, consider creating your own website or social media profiles for your short term rentals. This will give you more control over your brand and enable you to engage directly with potential guests.

4. Hire a Property Manager

A professional property manager can take care of the day-to-day tasks associated with managing your short term rentals, such as handling guest inquiries, managing reservations, and coordinating cleaning services. They can also help optimise your listing, set competitive prices, and suggest improvements to attract more guests. Hiring a property manager can be an additional expense, but their expertise may ultimately lead to an increase in bookings and revenue during the summer season.

5. Update Your Rates

During the summer season, demand for vacation rentals is at its peak. As a property owner, you should take advantage of this by adjusting your rates accordingly. Analyse the pricing trends in your area and consider increasing your nightly rate during high-demand periods. To encourage longer stays, offer discounts for weekly or monthly bookings. This can help you secure more guaranteed income and reduce the time and effort required to manage multiple short-term bookings.

6. Target International Travelers

Summer is the perfect time to attract international travellers who want to explore new destinations. Update your listing to include information in multiple languages, and highlight any nearby attractions that would appeal to a global audience. Consider partnering with local tour operators or businesses that cater to international travellers to create unique and memorable experiences for your guests.

Final Thoughts

Summer presents a valuable opportunity for property owners to maximise their rental income. By following these six strategies, you can attract more guests, increase your bookings, and make the most of the peak travel season. Stay proactive, adapt to changing trends, and continually seek ways to improve your short term rentals to ensure success in the competitive vacation rental market. Are you a host of a serviced accommodation? Join us at Your Night Inn. Our platform helps hosts of houses and apartments connect with the guests they need. Register today to get started!